The Flinders brand is integral to the success of Flinders people. Every encounter with the wider community is both an opportunity to build upon Flinders reputation and be associated with a strong culture of innovation and achievement.
Flinders' brand identity unites the diverse parts of our organisation, providing a common understanding of who we are and our collective aspirations, both within the University and beyond.
All Flinders staff members have the responsibility of ensuring that the core elements of the Flinders brand - logo, typefaces, colour palette and typography - are used consistently and correctly.
The new Flinders University brand platform, Fearless, is a bold new position for the institution. This will be brought to life through a brand voice and visual identity that builds on the brand’s key strengths, while introducing new elements to ensure cut through and differentiation in market.
The Flinders University Fearless Brand Style Guide is the toolbox for Fearless, with initial rules and guidelines for applying the new identity visually, and reflecting the brand tone through our voice.
Importantly, this is not about defining every layout or piece of copy. It is about establishing a flexible platform with strong foundations, ensuring adaptability and cohesion across the diverse requirements of the institution.
This document will continue to evolve and develop as we collectively roll out the Fearless brand platform, identifying opportunities, troubleshooting, optimising and building a suite of assets that reflect our singular position.
Staff should include an email signature on all email messages, including personal contact details, the Flinders University CRICOS number and a disclaimer.
For academic and professional services staff connected with a college, an email signature with the Flinders University co-brand logo is available. Otherwise the corporate Flinders University sample email signature is to be used.
Optional campaign email panels may be used instead of the Flinders University logo or Flinders University co-branded logo, and are available below.
Sturt Rd, Bedford Park
South Australia 5042
CRICOS Provider: 00114A
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